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Senior Manager/Manager, Go-To-Market (SME Mobile)

Date:  18 Apr 2024

StarHub Green

Company:  StarHub Ltd

Senior Manager/Manager, SME Mobile


  • Formulate business strategy with P&L responsibility for the SME market.
  • Expand SME mobile market shares, revenue, subscribers and profitability.
  • Conduct business analysis and forecast product performance.
  • Develop and execute a comprehensive product lifecycle strategy.
  • Conceptualize, plan, and develop end-to-end new products.
  • Utilize consumer feedback, metrics, and market research for innovation and product construct.
  • Develop and grow strategic partnerships to appeal to the SME market with segment specific program.
  • Analyse SME buying and usage behavior to identify growth opportunities.
  • Collaborate effectively across functions for overall company objectives.
  • Track competitors' activities and develop countermeasures.
  • Drive agile leadership to navigate market shifts effectively.



Requirements and Experience


  • Degree in management, marketing, business, economics or a closely related field with at least 10 years of experience in go-to-market for SME market.
  • Experience in strategic partnerships and construct of business promotional program.
  • Strong business acumen and ability to construct and evaluate business case and business performance.
  • Good understanding of agile methodologies, project management, digital and agile.
  • Story telling capability and ability to stitch things for a synchronized 360 rollout.
  • Innovative and creative, with a concise, precise, and effective approach to problem solving. 
  • Adaptable in a fast-paced environment
  • Excellent communication, presentation and interpersonal skills, with the ability to build good rapport and collaborative working relationships across all levels.


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