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Senior Executive, Digital & Social Insights (Implementation & Deployment)

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Date: 19-Aug-2021

Location: StarHub Green

Company: StarHub Ltd

Job Description

  • Owning the solution design and implementation of StarHub’s digital marketing analytics solutions (i.e., Adobe Analytics, Target, various other web and native app measurement software)
  • Translating business reporting needs into viable web analytics solutions and tracking requirements
  • Creating and executing the data collection plan including variable definitions, required Adobe Launch rules and custom JavaScript, data correlation and all settings for report suites.
  • Setting up and maintaining data validation, governance and testing processes for analytics solutions 



  • Implement and manage analytics platforms – Adobe Analytics and Google Analytics
  • Implement and manage tags via tag management platform – Adobe Dynamic Tag Management and Google Tag Manager
  • Customise data layer implementation on various web properties
  • Customise analytics implementation for new and existing mobile applications
  • Diagnose and report issues with existing platform configurations and tags, and provide recommendations for improvement
  • Define test scenarios and test cases for ad-hoc analytics implementation projects and regular analytics implementation health check 
  • Develop test plans, scenarios and test cases for analytics test and regression test activities on web and mobile applications
  • Work with internal stakeholders and external vendors to resolve analytics data discrepancies or platform issues
  • Maintain a library of implementation documentations, test scenarios and test within the organization
  • Create the analytics project technical specification documents
  • Key point of contact for technical aspects of analytics


  • Experience working with Adobe Analytics and Google Analytics
  • Exposure to tag management platforms and data layers
  • Experience with Mobile Application testing on iOS and Android devices
  • Working knowledge of JavaScript, Regular Expression, JSON, jQuery, CSS, JSP, PHP and HTML
  • Experience with web diagnostic tools like Charles Proxy 
  • Excellent project management capabilities with high attention to detail
  • Strong Excel and PowerPoint Skills 


*We regret that only shortlisted candidates will be notified.