Job Description

• Primary liaison with OEM partner, and Accessories partner
• Develop and manage product roadmaps, launch plans, and targeted campaigns for a range of devices, including online and in-store sales.  
• Providing marketing intelligence, market trends, and analysis to support decision-making on pricing, competitiveness, and customer needs.
• Monitoring and reporting on purchase, sales, and inventory levels for assigned product portfolios.  
• Demand planning through utilizing historical data, market trends, and inputs from commercial teams to develop volume forecasts.

Qualifications

• Identify opportunities to optimize the product portfolio by rationalizing product strategy & offerings, adjusting pricing strategies, or introducing new offerings.  
• Make data-driven recommendations for portfolio optimization.
• Key SPOC for internal stakeholders to Vendors. Driving commercial value through skilled negotiation, collaborative alignment, and mutual business growth, ensuring StarHub remains a priority channel for vendor investment.
• Lead device-initiated GTM campaigns for thematic, festive, consumer/CIS roadshows, promotions for partnerships & shop opening
• Source, assess and recommend Devices for ranging into StarHub Device portfolio to drive Sales and Acquisition.
• Manage and partner with vendors to drive promotions and programs for Devices to drive Retention and Acquisition.
• Work with internal stakeholders (eg. Marketing, Operations, IT) to drive projects required for launch and sales of Devices in StarHub portfolio.
• Optimize and contain growth in handset subsidies costs through managing device portfolio and partnerships with Vendors.
• Having a cadence process to understand and implement forecast, working closely with vendors to ensure healthy inventory of Devices. Review inventory holdings & shipment plans.
• Track and drive programs to reduce Inventory obsolescence.