Job Description

This role will be in a position to lead marketing strategy & operations for the StarHub marketing team. The ideal candidate thrives on connecting business goals with marketing performance and operational efficiency and will lead planning cycles, optimize processes, and ensure efforts are aligned, data-informed, and commercially effective. Partnering with teams across the organisation, this individual will shape how marketing operates at scale—bringing together strategy, insights, and execution to drive business growth.

Key responsibilities

· Lead quarterly and annual marketing planning cycles, connecting strategic business objectives with strategic and operational rigor.

· Align cross-functional stakeholders to ensure clarity of priorities, timelines, and resource allocation.

· Partner with performance marketing and analytics team to extract performance reports and develop reporting frameworks that drive transparency and accountability.

· Partner with marcomm team to collate insights and drive continuous improvement.

· Oversee budget tracking, resource planning, and process optimization across marketing channels and initiatives

· Implement scalable frameworks, toolkits, and workflows to enhance team efficiency and collaboration.

· Collaborate with finance to manage marketing budgets, forecast spend, and evaluate ROI.

Preferred qualities:

· Embraces technology and champion the adoption of emerging tools and platforms, including AI, to drive innovation and operational agility.

· Support onboarding and enablement programs to build marketing capabilities and foster a high-performance culture.

Qualifications

· At least 7 years of experience in marketing operations, strategy, business analytics, or consulting.

· Strong analytical skills and outcomes-based mindset, with proficiency in Excel and data visualization tools (e.g., Tableau, Power BI); familiarity with SQL or BigQuery is a plus.

· Solid understanding of marketing funnels, campaign performance metrics, and ROI frameworks.

· Experience in consumer-facing, data-driven environments such as telecom, tech, or FMCG is preferred.

· Ability to work independently and manage multiple priorities in a fast-paced environment.

· Excellent communication and stakeholder management skills.

· Comfortable working in a matrixed environment.

What’s in it for you

· Exposure to strategic marketing planning and commercial decision-making.

· Opportunities to work cross-functionally and influence business outcomes.

· A collaborative, innovative culture that values smart thinking and bold execution.

· A chance to shape the future of marketing operations in a dynamic consumer business.