Job Description

The Digital Product Owner is a critical role within the User Services and experience Platforms (USP) service line within the Enterprise Business Group, tasked with leading and managing digital platforms - including e-commerce portals, mobile applications, and business portals - to drive digital sales, enhance customer self-service experiences, and support operational efficiency. This role requires blending strategic product thinking, commercial insight, technical collaboration, and leadership capability in a fast-paced, high-growth digital environment. 

Key Responsibilities

• Own day-to-day operations and transformation initiatives for digital platforms (e-commerce, app, portal), supporting sales, client self-service, product launches, and campaign executions.
• Support onboarding of new purchase journeys, offers, and campaigns while managing timely updates and campaign readiness on digital platforms.
• Work closely with internal teams (Inside Sales, Service Line, Sales Ops, Product, Marcom, Brand, SEO, UX/UI, Data Analytics) and vendors to define, develop, and deliver new digital features and improvements.
• Define and manage the agile product backlog of purchase journeys, optimize team velocity, and document user stories, process flows, and testing plans.
• Evolve the website and app experience to drive product awareness and digital sales.
• Champion continuous UX enhancements, platform capabilities upgrades, and best-in-class user journeys.
• Monitor, report, and analyze digital sales performance, website metrics (CVR, page traffic, bounce rate, etc.), identify drop-off issues, and recommend optimization strategies.
• Establish and maintain content governance processes, website documentation (site structure, change logs), QA, and publishing SOPs.
• Ensure ongoing compliance with brand, legal, and regulatory standards.
• Lead, guide, and coach operations or project team members. Promote proactive, collaborative, and performance-driven culture. 

Qualifications

Qualifications

• Bachelor’s degree/diploma in Digital Communications, Web Technologies, Marketing, or related field.
• At least 7 years’ proven experience as a Digital Product Owner, preferably in telco, FMCG, or large-scale digital/web environments.
• Hands-on experience with enterprise Content Management Systems (Adobe Experience Manager strongly preferred).
• Proven expertise in web/app development, digital sales analysis/reporting, UX/UI principles, and digital project management.
• Proficiency with web analytics tools (Adobe Analytics, Google Analytics), A/B and multivariate testing, and SEO fundamental

Notification will be sent only to shortlisted candidates.