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Digital & eCommerce Manager (B2B)

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Date: 17-Jun-2022

Location: StarHub Green

Company: StarHub Ltd

Digital & eCommerce Manager (B2B)


You will be responsible for the growth of digital sales and digital service adoption for the Enterprise business, with a first focus on the small and medium business market segment (SMB). You will set the product vision, manage the Enterprise Online Store and Web/Apps product backlogs, drive cultural change and connect many functions & teams to drive acquisition and retention initiatives through digital channels.

The scope covers the onboarding of new products and self-service flows on the eCommerce and App/Web Portal platforms, supporting and influencing digital marketing campaigns and offers, improving online journeys to increase conversions, and undertaking test and development efforts to enhance capabilities and improve platform reliability and performance. 

You will work in a cross-functional team with members across UX, Analytics, Marketing/Marcom, Product and Customer Service. You will generate more value out of digital platforms, inculcate Agile-like practices for the prioritization of needs and the delivery of new capabilities, and identify synergies with assets and features developed for the Consumer segment.



  • Develop the growth roadmap for digital sales and digital service for the Enterprise segments (Large Enterprise and SMB), in consultation with several business units to integrate new products, promo schemes, self-service flows and enhance functionalities / improve online journeys, NPS and automation features.
  • Collaborate and drive business stakeholders to meet digital sales target and digital self-service adoption, influence offers and campaign strategy to maximize quality traffic and online conversion rate.
  • Engage with UX, Analytics and various stakeholders to develop wireframes, document user stories, process flows, develop A/B test plans to optimize conversions.
  • Partner IS and vendors (scope/timeline/quality) to communicate requirements and ensure testing activities meet the delivery timeline.
  • Monitor and optimize the performance of sales, on-site conversion (CVR), identify issues in drop-off and increase the engagement of Enterprise users on App (MAU).
  • Support business partners to resolve production issues timely; be hands-on and proactive in finding solutions or patterns, coaching and assisting team members to facilitate operational activities.
  • Demonstrate day-to-day cross-functional leadership for managing business stakeholders.


  • 6-8 years of proven track record as a Digital channel owner with extensive experience in UX/UI design for eComm and Apps, project management and understanding of the disciplines required to drive traffic and conversion.
  • Ideally familiar with Agile/SCRUM practices.
  • Hands-on and accustomed to support operations and liaise with IT/Devs to fix production issues when needed (eg. Promo config, content updates, issue tracking).
  • Solution-oriented, highly-motivated and proactive self-starter
  • Outstanding organizational, communication & presentation skills, and the ability to balance multiple priorities


*We regret that only shortlisted candidates will be notified.