Job Description

• Responsible for driving the strategy and execution of the StarHub brand, across Consumer Business Group, Enterprise Business Group, CX and Employee Engagement staff.
• To analyze brand positioning and consumer insights.
• To shape and communicate our brand persona.
• Be responsible to translate brand elements into plans and go-to-market strategies to motivate audience to “take action” for sales/ leads
• To align the company around the brand’s direction, choices and tactics
• Be accountable to drive and lead in selection and manage relationships with agencies and bring out the best in them.
• Providing counsel on achievable and relevant campaign metrics for CBG. EBG, CX and Employee Engagement.
• To ensure campaign is delivered on time and on brief.
• Responsible to provide accurate and timely campaign reports with key learnings and recommendations to all relevant parties.

Qualifications

• Degree in Mass communications, Marketing or closely related field.
• At least 10 years proven working experience in Brand.
• Preferably from creative agency/ brand consultancy background and has some experience in B2B in addition to B2C. 
• Proven ability to manage internal and external stakeholders (including managing agencies).
• Proven experience in leading a high performing team.
• Proven ability to develop brand and marketing strategies and communicate recommendations to Senior Management..
• Strong analytical skills partnered with a creative mind.
• Outstanding communications skills.
• Up-to-date with latest trends, marketing and brand best practices.
• Innovative and creative, with problem-solving skills.
• Able to present confidently and clearly to management.