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Brand Senior Manager

Date:  17-May-2023

StarHub Green

Company:  StarHub Ltd

Job Description

  • Responsible for driving the strategy and execution of the StarHub brand, across Consumer Business Group, Enterprise Business Group, CX and Employee Engagement staff.
  • To analyze brand positioning and consumer insights.
  • To shape and communicate our brand persona.
  • Be responsible to translate brand elements into plans and go-to-market strategies to motivate audience to “take action” for sales/ leads
  • To align the company around the brand’s direction, choices and tactics
  • Be accountable to drive and lead in selection and manage relationships with agencies and bring out the best in them.
  • Providing counsel on achievable and relevant campaign metrics for CBG. EBG, CX and Employee Engagement.
  • To ensure campaign is delivered on time and on brief.
  • Responsible to provide accurate and timely campaign reports with key learnings and recommendations to all relevant parties.


  • Degree in Mass communications, Marketing or closely related field.
  • At least 10 years proven working experience in Brand.
  • Preferably from creative agency/ brand consultancy background and has some experience in B2B in addition to B2C. 
  • Proven ability to manage internal and external stakeholders (including managing agencies).
  • Proven experience in leading a high performing team.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to Senior Management..
  • Strong analytical skills partnered with a creative mind.
  • Outstanding communications skills.
  • Up-to-date with latest trends, marketing and brand best practices.
  • Innovative and creative, with problem-solving skills.
  • Able to present confidently and clearly to management.

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