Job Description

This role shapes an iconic brand by defining the strategy and driving the execution of the StarHub brand across the Consumer Business. As guardian of the StarHub brand, this person brings the brand voice to life across paid, owned and earned touchpoints, including social and influencer channels, to drive reach and engagement with key audiences. With a customer-first mindset, this role ensures a great brand experience and consistency in brand tonality and aesthetics across every touchpoint.

This role works closely with the Corporate Comms & Brand and Enterprise teams to ensure alignment and coherence in everything we do.

Key areas of responsibility:

Brand & Creative Marketing

• Partner with the Insights Team to measure and monitor brand health, drawing out insights that strengthen StarHub's brand and reputation
• Define brand positioning, goals and strategies, and turn these into actionable plans
• Champion the brand internally, driving a distinctive brand narrative and a consistent, customer-first approach across touchpoints
• Understand the Consumer Business and work with product marcomm teams to propose and execute initiatives that strengthen brand health
• Own the brand guidelines and their implementation, updating them as needed
• Drive the creation of content and narratives that meet business objectives and drive engagement
• Champion the use of AI to work faster and smarter in content creation

Social & Influencer Marketing

• Lead the social team to drive StarHub's social presence, owning the brand voice across all owned social channels
• Define the social strategy and measurement approach for effective delivery across the business
• Develop and lead StarHub's influencer marketing strategy, building and managing relationships with influencers and influencer agencies to amplify brand narratives and extend reach
• Own the influencer programme end to end, from identifying and briefing talent through to campaign delivery, keeping every partnership authentic and on-brand
• Set clear measurement frameworks to track influencer performance, ROI and impact on brand and business goals
• Champion social and influencer marketing best practices and social analytics to drive impact for the business
• Work closely with Marketing Comms, Corporate Comms & Brand and Product teams to bring business narratives to life in a social-first way

Qualifications

Role related knowledge and experience:

• At least 10 years of brand and social marketing experience, including managing agency partners

• Bachelor's Degree in Business, Communications or a related field, or equivalent experience

• Creative agency experience a plus
• Social media marketing experience in campaign and content development, with knowledge of the major social platforms (Facebook, Instagram, TikTok, etc.)
• Influencer marketing experience, including managing influencer partnerships and agencies, with a strong understanding of the Singapore creator landscape
• Experience and understanding of marketing dynamics within the Singapore market
• Solid negotiation and stakeholder management skills
• Self-starter and autonomous, able to drive projects from start to finish
• A strong creative thinker with good analytical and problem-solving skills; able to make fact-based decisions in a fast-paced environment under tight timelines
• Able to respond quickly and effectively to shifting priorities
• Detail-oriented and numbers-driven
• Strong English communication skills, both spoken and written
• Ready to learn and challenge the status quo, with a healthy dose of curiosity