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Assistant Vice President, Go-to-Market (Mobile)

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Date: 04-Oct-2021

Location: StarHub Green

Company: StarHub Ltd

Job Purpose


You will lead the team to manage existing Prepaid business & drive the Prepaid digital portfolio evolution.


• Lead Go-to-Market strategy & implementation with new propositions, promotions, and channel incentives to meet customer & revenue targets.
• Lead Prepaid base management to drive usage, improve churn, NPS & engagement.
• Evaluate product performance, revenue, profitability, cost, and market share.
• Analyse consumer usage behaviour and identify new products/services opportunities
• Manage pricing strategy & positioning; Conceptualize, plan, and develop new propositions as well as enhancements to ensure relevance to meet changing market needs, including the development of business cases.
• Track competitors’ activities and business intent with counter measure
• Leveraging on IT transformation, define & execute strategies for Integrated mobile Digital portfolio definition, development, business policy development, sales & distribution strategy as well and Digital communications strategy to effective drive digital adoption to create a strong impact, consistency, and market differentiation.


• Degree in Management / Marketing / Economics or related field
• At least 15 years of working experience, preferably in the product or product market marketing role
• Telco experience or FMCG experience
• Strong business acumen and ability to construct and evaluate business case and business performance
• Good project management
• Excellent communication, presentation and interpersonal skills, with the ability to build good rapport and collaborative working relationships with all levels of staff


*We regret that only shortlisted candidates will be notified.