Responsibilities

• Develop and execute full-funnel GTM marketing campaigns to support business line growth targets
• Collaborate with sales and GTM leads to align marketing activities to SQLs and deal closure metrics
• Design and implement trade marketing programs, including events, collaterals, and sales enablement kits
• Partner with external vendors (e.g., Samsung, Vodafone) for joint promotions and campaigns
• Track campaign performance across Salesforce and Unica; report impact and optimise for ROI
• Manage agency partners to execute creative and digital deliverables
• Support both existing marketing programs and develop new ones where gaps exist
• Ensure brand consistency and market relevance across all touchpoints
• Stay up to date with competitor, industry, and partner trends to make data-informed marketing decisions

Requirements

• Diploma / Degree in Marketing or related field with at least 5 years of B2B enterprise marketing experience, ideally in tech or services
• Proven track record in campaign execution, sales alignment, and partner co-marketing
• Familiarity with Salesforce, Unica, and Adobe tools
• Strong project management, agency management, and communication skills
• Ability to interpret marketing performance metrics (e.g., SQL, conversion rate, funnel velocity)