Role Purpose

Candidate will be responsible to lead our B2B content marketing strategy, develop compelling client case studies, and manage subscriber communications. The ideal candidate will have a strong background in brand management, content creation, and communication strategies, ensuring consistent and engaging messaging across all channels.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness and loyalty.
• Create and manage a content calendar aligned with marketing goals and objectives.
• Produce high-quality content including articles, blog posts, whitepapers, infographics, and videos.
• Collaborate with internal teams and external partners to source and develop relevant content.
• Identify and select clients for case studies that showcase the value and impact of our products/services.
• Conduct interviews and gather data to create detailed and engaging case studies.
• Work with design and production teams to produce visually appealing and professional case studies.
• Distribute case studies through appropriate channels to maximize reach and impact.
• Develop and manage a subscriber communication strategy, including newsletters, email campaigns, and updates.
• Segment subscriber lists and personalize communications to enhance engagement.
• Monitor and analyse subscriber engagement metrics to continually improve communication strategies.
• Ensure compliance with data protection regulations and best practices.
• Work with CorpComm team on media related matters.
• Develop and manage internal communication initiatives to keep employees informed and engaged like internal newsletters, updates, and other communication materials

Requirements

• Bachelor’s degree in marketing, Mass Communication or related field with at least 5 years of marketing experience
• Certification in content marketing, digital marketing or brand management.
• Experience with graphic design and multimedia production.
• Knowledge of current trends and best practices in digital marketing and communications.