Job Description

1. Responsible for driving the SEO strategy and execution of the StarHub website across Consumer Business Group.
2. Responsible for overseeing SEM strategy with media agency’s execution.
3. Develop and integrate SEO strategies to improve visibility in organic search rankings in different regions and search engines;
4. Identify opportunities in SEO efficiency and growth in core areas such as site infrastructure, keyword selection; increase revenue, traffic, leads, and users.
5. Monitor and analyse traffic performance, keyword performance and SEO activities.
6. Develop and perform detailed site audits to identify issues and ensure the site is properly optimized for search engine visibility.
7. Stay current with the latest SEO trends and best practices.
8. Activate content analysis, SERPs research and monitor trends in industry to come up with competing features

Qualifications

• At least 5-7 years or more of experience incorporating SEO and/or content marketing strategies in driving web traffic and conversion with the aim of improving user experience.
• Minimum Bachelor’s degree in IT-related field