Job Description

• Ensure best-in-class level of strategy, implementation, and reporting for all digital campaigns under your care. This means coordinating with multiple external (agencies) and internal (marketing department, go-to-market teams, product teams) stakeholders to make sure the campaigns are aligned with business goals pursued, and that they reach optimal performances. 
• Work closely with the media agency to calibrate the channel mix and the audience mix of each campaign under your care. Concurrently, working closely with marketing department to help determine the best content mix fitting each campaign. 
• Review media performance during and after the campaign (together with media agency) to help optimize the campaigns. 
• Relay campaign performances internally to multiple stakeholders (up to VP level) and various understanding levels.  
• Work closely with web team to evaluate optimizations of landing page and online funnels to constantly improve CVR and CAC levels. 
• Research, identify and propose new channels/audiences/content formats to continue to improve campaign performances. 
• Partner with Finance to manage internal finance processes for campaigns. 

Qualifications

• Bachelor's Degree in related field or equivalent experience. 
• Minimum 4 years’ experience as a digital media buyer / media strategist. 
• Solid media buying experience on at least 2 of the following digital channels: Search Ads / Social Ads / Display Ads.  
• Good understanding of web analytics tools (Adobe Analytics is a big plus). 
• Excellent analytical skills and ability to translate big data sets into actionable insights & simplified narratives. 
• Strong problem solver, you see the potential solutions, not the problem. 
• Goal-oriented and willingness to be hands-on when need be.