Job Description

We are looking for an individual with passion for Sports entertainment to join the content marketing & go-to-market team. The ideal candidate should possess strong analytical skills to interpret data and trends, proficient in project management and cross-functional collaboration, with time-management skills to perform in a fast-paced environment.

Key Responsibilities

• Drive new sign-ups for Entertainment business through fronting Sports acquisition campaigns and establishing strategic partnerships.
• Work with various content providers to promote key content via campaigns, events or contests.
• Monitor campaign performance and propose necessary adjustment to optimise results of campaigns.
• Identify key content or events, and work closely with customer life-cycle management team for cross-sell and up-sell opportunities for existing subscribers.
• Monitor subscriber numbers and initiate mitigation plans when necessary.
• Ensure accurate updating of information across all communication platforms for campaigns and product launches, including training for frontliners and FAQs etc.

Qualifications

• Degree in business management, marketing, marketing communications or a closely related field.
• Min 5 years’ work experience in B2C Marketing.
• Has a passion for Sports entertainment.
• Has strong time-management skills and the ability to work well under pressure. Able to work well in cross-functional teams.
• Experience in Telecommunications, media or OTT environment will be a plus.
• Experience in project management and partner management.