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Assistant Manager, Content Marketing
Date:
23 Aug 2024
Location:
StarHub Green
Company:
StarHub Ltd
Job Description
We are looking for an individual with passion for entertainment content to join the content marketing & go-to-market team. The ideal candidate should possess strong analytical skills to interpret market data and trends, proficient in project management and cross-functional collaboration and is able to perform in a fast-pace environment.
Key Responsibilities
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Drive new sign ups for Entertainment business through execution of thematic acquisition campaigns/strategic partnerships.
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Identify key content/events and work closely with customer life-cycle management team for cross-sell/up-sell opportunities.
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Monitor churn numbers for entertainment business and initiate mitigation plans when necessary.
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Ensure accurate updating of information across all communication platforms for campaigns/product launches. This includes knowledge transfer to all frontliners through training/FAQs etc.
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Monitor campaign performance and propose necessary adjustment to optimise results of campaigns.
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Leverage on the variety of content on StarHub's entertainment platform to engage and keep customers excited about the service.
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Work with various content providers to promote latest key content via campaigns, events or contests.
Qualifications
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Degree in business management, marketing, marketing communications or a closely related field.
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Min 5 years’ work experience in B2C Marketing. Preferably in Telecommunications, content/OTT environment.
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Experience in project management and partner management.
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