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Senior Executive

Date:  5 Feb 2024

StarHub Green

Company:  StarHub Ltd

Job Description


This role will be tasked to support the CVM team to implement and execute BTL campaigns using Unica and SQL scripts, focusing on automation based on different stages of a customer's life cycle, thereby enhancing incremental output from CVM campaigns


Key Accountabilities:


  • Accuracy in base extraction and timely rollout of CVM campaigns
  • Provide recommendations to CVM team to enhance campaign performance to meet AOP targets for Churn, Recon and cross-sell
  • Provide recommendations to CVM team to identify attributes to improve performance of Cross Sell campaigns to improve dual and triple service holding customers and meet AOP targets
  • Support and guide in house campaign management team and involve actively with other departments including IS and external vendors to enhance campaign management tool
  • Perform in-depth analysis of campaigns to measure output and work with data science and analytics team to automate reporting



  • Degree in Computing, technology or a closely related field
  • Minimum 6-8 years work experience, at least 3 years in telco/Service/Finance industry managing Unica Campaign management tool
  • Ability to work independently as well as in a team in a fast-paced environment
  • Strong analytical and problem-solving skills
  • Excellent interpersonal skills
  • Good working knowledge with relational databases, query authoring (SQL) and Tableau
  • Knowledge of data collection, transformation, dashboarding, reporting
  • Project management, planning, execution, closure and reporting, vendor Management

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