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AVP, giga!

Date:  16 Sep 2023

StarHub Green

Company:  StarHub Ltd

Job Description

As we double down on the Digital front across Product lines, Customer Engagement, Channels, IT, we continue to place great emphasis on extracting value from Connectivity whilst enriching Customer Experience for our Digital brand giga!
We have an exciting opportunity for an experienced AVP with proven track record in leading Digital subscriber and revenue share growth for a Digital Brand. As an experience lead, you will have the skills to influence at every level, imparting your knowledge and skills in a constructive, collaborative, and empowering manner to ensure the growth and advancement of giga!

Objectives of the Role
Is accountable for meeting and exceeding the subscriber, revenue and NPS goals for the giga 
Is accountable for P&L of giga – which includes effective cost management with the aim to constantly improve profit margins 
Is accountable for the giga Brand Health
Is accountable for giga Customer Service and Support and CS NPS
To develop and define effective strategic marketing initiatives by leveraging on technologies available to drive an effective ecosystem of marketing, acquisitions, transactions and engagement
Drive innovation that will directly contribute to subscriber and revenue growth in the following areas 
Digital Sales 
Subscriber base management 
ARRU growth 
Revenue growth
Product design and development 
Operational automation 
Increased bottom line profitability
Drive Brand Pillars and grow giga brand awareness 
Drive and manage data analytics leading to strong consumer insights which are actionable 
Lead and manage advertising and media agencies 
Lead and manage internal and external partners/vendors 
Manage digital platforms – both app and web 
Manage a lean team, inculcate agile-like practices across the board 
Responsible for planning of annual budgets
Responsible for planning and execution of Go-to-market plans
Develop and own the roadmap for growth, operations and cost efficiencies  
Collaborate and drive business stakeholders to meet business goals
Manage all IT requirements needed for new product designs, product enhancements or customer journey enhancements 


Degree in Management, Business , Marketing or closely related field
Min 15+ years of eCommerce/telco /a high performance environment (e.g., consumer experience in financial industry or top tier FinTech, eCommerce industries)
Min 10 years of management experience leading teams 
Extensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, technology trends, customer buying patterns and budgeting
Proven experience proven track record as a Digital channel owner with extensive experience in UX/UI design for eComm, project management and understanding of the disciplines required to drive traffic, conversion and engagement
Deep understanding of markets, customers, and competitors to target needs and drive sales
Ideally familiar with Agile/SCRUM practices
Must have knowledge in digital media advertising, competitive strategies, product marketing and product management
Must have brand management experience – at least 5 years 
Excellent communication skills in writing, presentation, negotiation and influencing
Ability to lead, to innovate, set strategy and drive result
Proficient in driving digital adoption and digital channels development and maintenance
 Aware of key industry trends, technologies in today global digital communication landscape

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