Job Description

We are seeking a strategic and execution-driven Brand & Go-To-Market person to lead and scale our marketing initiatives. This role is ideal for someone who can translate brand vision into impactful campaigns, manage end-to-end marketing operations, and drive growth across customer acquisition, engagement, and retention.

Key Responsibilities

Campaign Planning & Execution

• Support end-to-end execution of marketing campaigns across digital, social and offline
• Collaborate with agencies on creative development, media buying, and content deployment
• Monitor campaign timelines and performance to ensure timely delivery and ROI target

Brand & Content Management

• Ensure consistent brand messaging across all touchpoints
• Assist in the development of marketing assets such as EDMs, social posts, and brochures
• Coordinate marketing calendars, product launches, and brand engagement initiatives

Performance Marketing & Analytics

• Track, analyze, and report on key marketing metrics (CTR, CAC, conversion, engagement rates, etc.)
• Recommend optimizations based on insights and market trends
• Work with CRM teams to plan and execute lifecycle campaigns
• Analyze competitors’ campaigns and promotions to identify gaps and opportunities

Cross-Functional Collaboration

• Work closely with product, sales, and customer support teams to align marketing efforts
• Manage vendors, agency partners, and promotional partners to deliver high-quality outputs
• Support budget tracking and procurement coordination for marketing spends

Qualifications

• 4–8 years of marketing experience, preferably in B2C or customer-centric industries
• Hands-on experience in executing digital and offline campaigns
• Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent project management and communication skills
• Collaborative mindset with attention to detail and execution excellence

Preferred Qualifications

• Background in telecommunications, fintech, or digital-first consumer brands
• Experience with CRM/lifecycle communication (e.g. Salesforce, HubSpot, Braze)
• Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies
• Strong commercial acumen and ability to work with lean budgets and agile timelines