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Senior Executive/Assistant Manager, Pricing

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Date: 01-Apr-2021

Location: StarHub Green

Company: StarHub Ltd

Long Description

 

StarHub is looking for a motivated, self-driven candidate to join the Pricing team under Consumer Business Group. This is an exciting newly created function where the candidate is responsible for driving and implementing pricing and business initiatives, monitor market developments and offerings and work with various stakeholders across different functional group and BUs to ensure successful price plan rollout across Mobile, Broadband and PayTV services.

 

Responsibilities 

  • Develop pricing hierarchy for different products (Mobile, Broadband and TV) to optimize sales and reduce churn 
  • Discover, design and deliver different product packaging spam across core services (Mobile, Broadband, TV), devices and content/OTT services 
  • Lead in review and pricing optimisation process for the organisation and work with sales, management and product managers to implement pricing projects into the market. 
  • Work with various stakeholders across Customer Lifecycle Management, Digital, Finance and Marketing to drive and implement new pricing and business initiatives for Entertainment services (TV and Video Streaming services), Mobile (Postpaid & Prepaid) & Broadband services 
  • Design pricing guidelines to assist the Sales/Channel team in converting leads to customers 
  • Provide analytics for commercial decisions and reporting the outcome for the marketing team 
  • Establish pricing architecture across all core and secondary services of CBG (Mobile, BB, PayTV, OTT Apps, Device etc.) 
  • Formulate pricing strategy to optimise profitability 
  • Develop policy and governance process to ensure pricing is aligned across different channels (Retail, online, call centre) 
  • Review and construct pricing through scan data analysis and benchmarking 
  • Develop and support pricing strategies/Pricing Committee forum through business partnering with Finance 
  • Provide actionable recommendations on opportunities that support business objectives of maximizing revenue, market shares and minimizing risk 
  • Implement pricing processes to drive profitability. 
  • Content renewal + evaluation for new or existing contents
  • TV discount/program/rebate review 
  • Work closely with Product development team/finance/logistic to plan out the purchasing /demand/inventory turnover 
  • Support other related logistic requirement that might impact the functionality of the TV business
  • Drive project implementation by working with internal departments (IT, Customer Service, Sales, Go-to-Market, Customer Lifecycle Management, Finance, and Product etc.) to gather all project requirements, track project timelines, perform needed acceptance testing and resolve potential issues to ensure successful roll out and implementation including TV transformation 
  • Conceptualize, plan and develop new pricing / bundling propositions, enhancements or initiatives to meet changing market needs or untapped demands. 
  • Work with relevant stakeholders to build the required Business Case 
  • Identify new revenue / cost initiatives based on consumer behavior or available supporting data 
  • Exception Handling of escalated customer enquiries, apply discount/once off offer based on customer needs 
  • Oversee and maintain commission structure with all direct and indirect channels for core products (Mobile, BB and PayTV) across StarHub owned stores, dealers, telesales and external partners 


 

Qualifications


• Degree in Business Management, Marketing, Economics or a closely related field 
• At least 3-5 years of working experience, preferably in the Product/Pricing, Business Management or Product Marketing role 
• Ideally with Telco experience 
• Excellent communication, presentation and interpersonal skills, with the ability to build good rapport and collaborative working relationships with all levels of staff 
• Require solid Problem solving skills and Business acumen 

 

*We regret that only shortlisted candidates will be notified.