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Senior Executive, Marketing Communications (Home)

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Date: 25-Nov-2021

Location: StarHub Green

Company: StarHub Ltd

Job Description

 

To work with StarHub is a great opportunity if you love combining communication, technology, new thinking, business and customer experiences. We are looking for a creative and passionate Executive, Marketing Communications, to join our team.

 


Responsibilities

  • Drive the business objectives of the home (TV / Broadband / HomeHub / StarHub Go) business.
  • Drive adoption of Online sales
  • Manage agencies and media partners including performance management, budgeting and deadlines.
  • Develop marketing communications across various channels consistent with the brand guidelines, and create content that are relevant to the target audience 
  • Applies knowledge of marketing communication tactics in selecting the right platforms for the project and ensures the successful completion of the campaigns
  • Measure and report performance of all marketing activities against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key challenges.
  • Support to drive brand love and meaningful partnerships to engage the key segments.

Qualifications

 

  • Bachelor’s degree or equivalent preferably in Marketing, Mass Communications or Business Administration.
  • Preferably 2-3 years of proven experience managing large scale advertising campaigns across all aspects of the marketing mix
  • Strong understanding and application of digital marketing
  • Experience in managing agencies and media partners including performance management, budgeting and deadlines.
  • Ability to effectively communicate, present and connect with stakeholders across all levels
  • Demonstrated ability to synthesize business unit objectives & issues, consumer/competitive/industry insights, to develop marketing campaigns that create brand awareness and consideration and drive business KPI (new subscribers/ retention)

 

*We regret that only shortlisted candidates will be notified.