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Assistant Marketing Manager (SME)

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Date: 04-Nov-2020

Location: StarHub Green

Company: StarHub Ltd

Job Description

 

Marketing Manager, SME Fixed services (Acquisition & Retention)

 

  • Develop lead gen activities with the objective to drive sales conversion for StarHub Fixed services (broadband and UC). 
  • Create positioning message for StarHub Fixed services to drive through top of mind recall and differentiation
  • Leverage on the different outreach channels that can produce the optimal leads gen to drive CTA to our various sales channels (Channel partners, inside sales, online store). This includes but not limited to : above the line campaigns (print), digital media, email marketing, webinars. 
  • Create contents and customer stories that can best amplify the product use cases across the target segment. 
  • Develop sales enablement tools (such as brochure-ware, use case, sales training) and incentive programs to support sales channels in their selling strategy. 
  • Collaborate with cross functional team (internal and external stakeholders) for the executions of SME Fixed services product roadmap, enhancement plan as well as product performance to drive Fixed services revenue
  • Competitive analysis and propose differentiated pricing promotions to product and pricing team in order to maintain our competitiveness. 
  • Front external partnership negotiations & collaborations, tapping on partners’ stronghold (eg. 3rd party commercial partners) in the SME segment to increase our outreach. 
     
Qualifications

 

  • Degree with at least 5-8 years marketing experience in Telecommunications/ IT industries
  • Proven track record in executing product launches and lead generation programs for B2B segement
  • Ability to drive marketing programs independently and work well as a team player
  • Knowledge in Telco services is an added advantage
  • Strong analytical skills and strong knowledge of B2B marketing and lead gen
  • Ability to multi-task and handle concurrent projects at the same time
  • Good written and verbal communication skills, as well as strong interpersonal skills, with the ability to present to and influence key stakeholders

 

*We regret that only shortlisted candidates will be notified.