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Assistant Manager/Manager, Marketing

Date:  22-Nov-2022
Location: 

StarHub Green

Company:  StarHub Ltd

Job Description

  • Identify, analyse and strategize StarHub Entertainment (Live TV and OTT) presence to prospects and customers across StarHub Consumer Business through own and paid channels
  • Provide though leadership on branding and positioning of StarHub Entertainment
  • Plan, conceptualize and execute Entertainment related campaigns/events through online/offline
  • Manage relationship with content partners
  • Plan and execute campaigns for monthly and quarterly planning cycles and provide timely update to content partners
  • Drive trial and subscription of streaming services available on StarHub
  • Keep track of existing content strategy performance and iterate campaigns that are not working well
  • Identify key content to highlight as part of weekly /monthly planning cycles across StarHub own and paid channels
  • Come up with unique content idea and strategies to reach marketing goals
  • Participate in brainstorming session with content partners to identify opportunities for effective and relevant content led campaigns
  • Keep track of existing content strategy performance and iterate campaigns that are not working well

Qualifications

• A degree preferably in Marketing and /or Communications related
• Minimum 6 years of experience in Broadcast / Content / Media / Marketing or related industry
• Excellent problem solving skills, interpersonal & analytical skill
• Ability to work independently
• Ability to make decisions and adapt in a changing environment and anticipate future need

 

*We regret that only shortlisted candidates will be notified.

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