Job Description

• Identify, analyse and strategize StarHub Entertainment (Live TV and OTT) presence to prospects and customers across StarHub Consumer Business through own and paid channels
• Provide though leadership on branding and positioning of StarHub Entertainment
• Plan, conceptualize and execute Entertainment related campaigns/events through online/offline
• Manage relationship with content partners
• Plan and execute campaigns for monthly and quarterly planning cycles and provide timely update to content partners
• Drive trial and subscription of streaming services available on StarHub
• Keep track of existing content strategy performance and iterate campaigns that are not working well
• Identify key content to highlight as part of weekly /monthly planning cycles across StarHub own and paid channels
• Come up with unique content idea and strategies to reach marketing goals
• Participate in brainstorming session with content partners to identify opportunities for effective and relevant content led campaigns
• Keep track of existing content strategy performance and iterate campaigns that are not working well

Qualifications

• A degree preferably in Marketing and /or Communications related
• Minimum 6 years of experience in Broadcast / Content / Media / Marketing or related industry
• Excellent problem solving skills, interpersonal & analytical skill
• Ability to work independently
• Ability to make decisions and adapt in a changing environment and anticipate future need

*We regret that only shortlisted candidates will be notified.