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Manager, Business Planning

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Date: 15-Jun-2021

Location: StarHub Green

Company: StarHub Ltd

Job Description


  • Perform business analysis, market analysis and support managerial decision making through deep dives on consumer segment performance (subscriber base, ARPU, revenue and margins) with a second level insights on product performance by segments. 
  • Develop and continuously improve weekly and monthly performance dashboards to measure and provide insights on key performance indicators, track and monitor pricing projects and marketing activities across various product lines and market segments.
  • Monitor market trends, analyse customer usage and spending behaviour to identify opportunities to offer new or enhanced products, drive promotional collaboration and expansion to new customer segments.
  • Monitor competitors’ activities and business intent with counter measures, and analyse competitors’ quarterly performance, provide benchmarking and market share analysis.
  • Provide actionable recommendations on opportunities that support business objectives of maximizing revenue, market shares and minimizing risk.
  • Perform complex analysis and business case modelling for product offering and marketing activities followed by post mortem evaluation and effectiveness of campaigns.
  • Work effectively across functions including Marketing, Marcoms, Customer Lifecycle Management, IS, Network and Customer Service to meet overall company objectives and budgeting/forecast exercise



  • Degree in management, marketing, economics, finance or a closely related field
  • More than 5 years of working experience, preferably in the business planning or pricing role 
  • Telco experience or FMCG experience.
  • Strong analytic and modelling skills
  • Strong business acumen and ability to construct and evaluate business case and performance
  • Good project management
  • Excellent communication, presentation and interpersonal skills, with the ability to build good rapport and collaborative working relationships with all levels of staff


*We regret that only shortlisted candidates will be notfied.