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Digital Analyst/Senior Digital Analyst

Date:  23-Nov-2022

StarHub Green

Company:  StarHub Ltd

Job Description

  • The Digital Analyst should have a strong passion to use data meticulously to analyse ways to improve app/website performance metrics to achieve KPI targets.
  • He/She will on multiple projects at the same time including analytics solution design, tagging implementation, site performance reporting and conversion optimization.
  • Translating business reporting needs into viable web analytics solutions and tracking requirements
  • Setting up and maintaining data validation, governance and testing processes for analytics solutions 


  • Implement and manage digital analytics platforms – Adobe Analytics, Firebase Analytics
  • Implement and manage tags via tag management platform – Adobe Launch
  • Customise data layer implementation on various web properties
  • Customise analytics implementation for new and existing mobile applications
  • Define test scenarios and test cases for ad-hoc analytics implementation projects and regular analytics implementation health check 
  • Diagnose and report issues with existing platform configurations and tags, and provide recommendations for improvement
  • Work with internal stakeholders and external vendors to resolve analytics data discrepancies or platform issues
  • Maintain a library of implementation documentations, test scenarios and test within the organization
  • Perform regular tracking and end of campaign/activity report generation
  • Make informed recommendations from data analysis to drive web elements, site content improvements and web site optimisation
  • Participate in consultations with key stakeholders to understand business questions that can be answered through digital analytics data.


  • Strong analytical and problem-solving skills
  • Experience working with Adobe Analytics and Firebase Analytics
  • Exposure to tag management platforms and data layers
  • Experience with Mobile Application testing on iOS and Android devices using diagnostic tools such as Charles Proxy.
  • Working knowledge of JavaScript, Regular Expression, JSON, jQuery, CSS, JSP, PHP and HTML
  • Able to prioritize tasks with some guidance and work effectively in a fast-paced, dynamic, team-oriented environment with high attention to detail
  • Efficiency in stakeholder management
  • Excellent English comprehension and writing skills and tactful in interpersonal dealings
  • Strong Excel and PowerPoint Skills 

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