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Assistant Marketing Manager (6-month Contract)
StarHub Green
Role Purpose
Candidate will be responsible to lead our B2B content marketing strategy, develop compelling client case studies, and manage subscriber communications. The ideal candidate will have a strong background in brand management, content creation, and communication strategies, ensuring consistent and engaging messaging across all channels.
Responsibilities
• Develop and implement comprehensive brand strategies to enhance brand awareness and loyalty.
• Create and manage a content calendar aligned with marketing goals and objectives.
• Produce high-quality content including articles, blog posts, whitepapers, infographics, and videos.
• Collaborate with internal teams and external partners to source and develop relevant content.
• Identify and select clients for case studies that showcase the value and impact of our products/services.
• Conduct interviews and gather data to create detailed and engaging case studies.
• Work with design and production teams to produce visually appealing and professional case studies.
• Distribute case studies through appropriate channels to maximize reach and impact.
• Develop and manage a subscriber communication strategy, including newsletters, email campaigns, and updates.
• Segment subscriber lists and personalize communications to enhance engagement.
• Monitor and analyse subscriber engagement metrics to continually improve communication strategies.
• Ensure compliance with data protection regulations and best practices.
• Work with CorpComm team on media related matters.
• Develop and manage internal communication initiatives to keep employees informed and engaged like internal newsletters, updates, and other communication materials
Requirements
• Bachelor’s degree in marketing, Mass Communication or related field with at least 5 years of marketing experience
• Certification in content marketing, digital marketing or brand management.
• Experience with graphic design and multimedia production.
• Knowledge of current trends and best practices in digital marketing and communications.