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Assistant Manager, Customer Value Management

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Date: 21-Sep-2022

Location: StarHub Green

Company: StarHub Ltd

Job Description

This role encompasses to plan and execute segmented campaigns to drive upsell and cross sell initiatives to meet monthly and yearly Gross Adds and ARPU/Revenue targets

  • Plan and execute segmented “Upsell” campaigns to increase ARPU of existing customers within same service line; “Cross Sell” campaigns to sell additional services to existing customers, to meet monthly and yearly targets
  • Perform in-depth post mortem analysis with Analytic / Data Science team on the effectiveness of A/B experiments and set up framework to present insights to business users to improve performance
  • Continually evolve performance metrics to track and develop dashboards to track campaign results
  • Work with Analytics and Data Science team to incorporate relevant insights from various analyses and data science models to enhance campaign output
  • Recommend improvement in processes to automate campaigns, to derive a holistic Customer Lifecycle stage-based approach and ensure adherence of contact policy


  • Degree in Management, Computing, technology or a closely related field
  • Minimum 5-7 years work experience, at least 1-2 years in telco/Service industry managing Campaign operations
  • Ability to work independently as well as in a team in a fast-paced environment.
  • Strong analytical and problem-solving skills.
  • Significant experience in project monitoring and reporting
  • Excellent interpersonal skills
  • Good in data analytics, has commercial and business acumen
  • Good working knowledge with relational databases, query authoring (SQL) and Tableau
  • Knowledge of data collection, transformation, dashboarding, reporting
  • Product development, Project management, planning, execution, closure and reporting
  • Vendor Management